The future

Yeah \o/ finally the last post:)

The last but certainly not the least 🙂

This post is basically to highlight the important concepts and ideas that I have shared with you for the last 12 weeks.

We started on the subject on seeing how Social Media has dramatically changed since it first begun with Web 1.0 and how it has been changing the world around us since then. Going through the evolution of technology on post 3.

To cover a bit of the Social Media historical account please see the main events presented below:

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Fonterra and Social Media

Fonterra is a global dairy nutrition company, owned by approximately 10.500 farmers and a leading dairy exporter. Below is a little chart explaining a bit more about Fonterra’s organisational structure and the core components of its business.

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Social Media Strategy and Guidelines for Business Engagement

Social media strategy refers to the platforms and methods needed to support publishing, listening and engagement.


Social business strategy is a high level plan, the combination of social technologies and processes being integrated into business values and practices. This plan aligns closely with business goals building relationships and getting people engaged in conversation about the organisation internally and externally.
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Online Communities & CoPs

Comm of pratA community of practice is a group of people who share similar interests, knowledge or experience in a certain domain and they work together to learn more about it. They share a concern or a passion for something they do and learn how to do it better as they interact regularly.

It is not simply a club of friends or a network of connections between people. It has an identity defined by a shared domain of interest. Members of the community engage in joint activities and discussions, help each other, and share information.
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The 4Cs & Cisco’s S.O.C.I.A.L approach

What is the Four Cs and why are they important to Social media and social networking?

Social media offers more opportunities and more difficulties than any other online marketing communication channel.

Niall Cook describes the four Cs as connection, collaboration, communication and cooperation. These are categories that have influence in how social media can bring value to the business. It’s important to understand them and their interrelationships as they can be the key to social media marketing success, driving what we call word of mouth. Let’s examine each of these components:

Connection: is the idea of employees connecting with each other, requiring not a lot of direct interaction. Communication is distributed over time between multiple people and 4 cacross various systems. This tool varies from cooperation and collaboration systems as they depend on direct interaction between people.

Collaboration: encourages participants to collaborate with each other either directly or indirectly.

Communication: the ways in which we communicate with each other. Social media channels are many and varied, but they all have one thing in common: sharing. Social communication emerges by sharing information, and the value of that  information sharing builds social communities through reciprocity. Choosing the right social media channels for the ideal communication within the target community helps to understand what the business wish to share and the best places to share it.
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Social Media and Small Businesses

As previously seen social media is generally used as a marketing tool for small business, large business and non- profit organisations. Media channels such as Facebook, Twitter, Instagram, and Blogs can help to enlarge businesses around the world. Although this can help and be a good marketing tool for large business, studies shows that more than 60% of small owners say they haven’t seen any return on investment from their engagement online.

Week 4

Non- Profit organisations such as Unicef, Red Cross, Childfund use emails and their websites as their most important tools. This have to do with the fact that for many non-profit organisation the peak of engagement is donation which is facilitated by email or website. Even though researches (source) shows that 97% of themnon-profit.PNG are on Facebook which is also an important and a cheaper and fast way to advertise their business.


In general the use of social media require a good planning and research but it allows small business and non-profit organisations to develop good relationships for a great benefit using social media to promote the brand, new ideas, products or just to create an engagement with their customers.
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