The 4Cs & Cisco’s S.O.C.I.A.L approach

What is the Four Cs and why are they important to Social media and social networking?

Social media offers more opportunities and more difficulties than any other online marketing communication channel.

Niall Cook describes the four Cs as connection, collaboration, communication and cooperation. These are categories that have influence in how social media can bring value to the business. It’s important to understand them and their interrelationships as they can be the key to social media marketing success, driving what we call word of mouth. Let’s examine each of these components:

Connection: is the idea of employees connecting with each other, requiring not a lot of direct interaction. Communication is distributed over time between multiple people and 4 cacross various systems. This tool varies from cooperation and collaboration systems as they depend on direct interaction between people.

Collaboration: encourages participants to collaborate with each other either directly or indirectly.

Communication: the ways in which we communicate with each other. Social media channels are many and varied, but they all have one thing in common: sharing. Social communication emerges by sharing information, and the value of that  information sharing builds social communities through reciprocity. Choosing the right social media channels for the ideal communication within the target community helps to understand what the business wish to share and the best places to share it.

Cooperation: allows for informal working and communication through social software. This concept is very similar to collaboration, however focuses less on the product and more towards input and planning towards independent work.

What is Cisco’? Is considered one of the biggest network infrastructure suppliers in the

They use a set of ideas to surround the ways in which organisation should behave socially in order to engage their demographic. To approach social media they use a philosophy called S.O.C.I.A.L

Scalable- to train and empower employees and SME’s to scale your soil efforts globally.

Open- to lead from the top by encouraging executives to participle in an open and transparent manner.

Consistent- to adopt an “always on” mind-set to show commitment to on going conversations with your audience.

Intuitive- to make it easy to connect with your brand and SME by providing easy to navigate web and social experiences.

Active- to create and share informative and interesting content to trigger and sustain conversations.

Limitless- to be flexible and tailor your plan based on the executives comfort level and consideration to the target market.

To help them to reach their goals S.O.C.I.A.L is supported by 5 pillars:

Enablement:  The foundation

Intelligence: The social listening

Engagement: They called the 5 W’s

  • Why (objectives)
  • When (frequency and time)
  • Who (people)
  • Where (Destination)
  • What (Content and conversations)

Measurement: The six Starter Metrics

  • Volume
  • Reach
  • Engagement
  • Influence
  • Share of voice
  • Sentiment

Advocacy: A special bond

All these factors are critical in order for social networking to be successful in the workplace. To know more about them click here.

Personal Knowledge networks

knolog persPersonal knowledge networks are established on the net, it’s basically a place where employees in a firm all share ideas with one another searching for information which are gained from experience or personal insight. They are fragmented and unstructured, and based on trust. Links and communities are created when trust is established and individuals share knowledge with one another.


Cisco Playbook. (2013). Cisco Social Media Playbook. Retrieved from

Cook, N. (2015). The four Cs of workplace social software. Retrieved from

Meltwater. (2013). The Four C’s of Social Media marketing. Retrieved from


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s