What is the Four Cs and why are they important to Social media and social networking?
Social media offers more opportunities and more difficulties than any other online marketing communication channel.
Niall Cook describes the four Cs as connection, collaboration, communication and cooperation. These are categories that have influence in how social media can bring value to the business. It’s important to understand them and their interrelationships as they can be the key to social media marketing success, driving what we call word of mouth. Let’s examine each of these components:
Connection: is the idea of employees connecting with each other, requiring not a lot of direct interaction. Communication is distributed over time between multiple people and across various systems. This tool varies from cooperation and collaboration systems as they depend on direct interaction between people.
Collaboration: encourages participants to collaborate with each other either directly or indirectly.
Communication: the ways in which we communicate with each other. Social media channels are many and varied, but they all have one thing in common: sharing. Social communication emerges by sharing information, and the value of that information sharing builds social communities through reciprocity. Choosing the right social media channels for the ideal communication within the target community helps to understand what the business wish to share and the best places to share it.